Controversial Ad Campaign of Coke

Have you seen the new controversial ad campaign of Coke? Do you like the concept or would you rather wish the advertising agency and the organization get imprisoned for grossly misleading people? Controversial ad campaigns are a good topic for research papers. Read on to find out more about Coke’s new controversial ad campaign.

Controversial Ad Campaign of Coke

Are you taking Aspartame through Diet Coke?

Many food and beverage companies come under surveillance many times for doing something unusual which is sometimes not acceptable as per the society norms or propagating incorrect information that may be detrimental to people’s health or otherwise.

This time it’s the Coca-Cola Company trying to propagate its most popular beverage Coke. For the first time in 2013 they launched an ad defending the safety of artificial sweetener ‘aspartame’. They took this step in order to boost the sales of declining sale of diet soda in the recent past.

Artificial sweeteners safety has always been subject to a topic of controversy as there have umpteen debates weather sweeteners really have the effect of reducing the weight or Continue reading